art direction | graphic design

Linkimals welcomed two new friends to the toy line; Koala and Panda. I was asked to work on the packaging for these new items.

Looking at the existing character art (referenced above,) I sketched the initial concept for these characters at beginning stages of product development.

As product developed, I directed the character art and ensured key details were pulled from the product to retain character likeness. I worked with artist, Russell Benfanti.