10+ Years

Professional

Experience

The Martin Group Agency | Buffalo, NY | Art Director | 2024 – 2026

Partnered with cross-functional teams to produce branding, advertising, publication, and digital materials for a flagship client, Wegmans Food Markets, along with other diverse accounts.

• · Designed signage for Wegmans Food Markets, strengthening visual consistency and enhancing the in-store customer experience across locations.
• 
  
• · Developed promotional and supporting advertising materials across multiple channels.
• 
  
• · Managed high-volume design work in a fast-paced agency environment, consistently meeting brand standards, print specifications, and tight production deadlines.
• 
  

Fisher-Price/Mattel | East Aurora, NY | Art Director | 2019 – 2024

Designed and art directed packaging and e-commerce layouts for Fisher-Price brands. Directed Little People brands including: Classic, Disney Princess and Frozen, and Little People Collector.

• · Led direction of Little People packaging redesign, refreshing brand to meet consumer and industry trends.
• 
  
• · Created packaging and e-commerce layouts for driver and new-to-market products, ensuring all creative meets requests in creative brief.

• · Worked directly with licensors to align on packaging that supported licensed products.

• · Managed custom product packaging and multi-language packaging, working with 5 team members in Asia; directed layouts and approved mechanical files.
• 
  
• · Directed photo shoots for packaging and e-commerce needs, creating studio prepros, approving room set and wardrobe, and attending photo shoots to ensure all needs are met.
• 
  
• · Led packaging art direction from concept to completion, guiding artists to intended vision. 
• 
  
• · Participated in cross-functional team meetings, leading conversations for packaging best practices and recommendations for brand standards and consumer perception.
• 
  
• · Presented packaging mockups to company leadership at key product milestones to align on direction.
• 
  
• · Trained designers on Little People brand standards and company processes, aiding in internal training programs.
• 
  
• · Utilized multitasking and organization skills, completing diverse tasks across multiple categories on-time.
• 
  

Luminus Agency | Buffalo, NY | Graphic Designer & Photographer | 2016 – 2019

Collaborated with cross-functional teams to deliver comprehensive branding, advertising campaigns, publication designs, and digital collateral. Served as lead photographer, specializing in product photography. Presented project updates to clients at key milestones.

• · Participated in team meetings, providing creative problem solving and unique perspectives on challenges.
• 
  
• · Photo selection and retouching.

Freelance | 2015 – Present

Create comprehensive branding, advertising campaigns, photography, and illustration. Clients include: FourthIdea Advertising & Design Agency, Yoga Lab Buffalo, Perry Group Realtor, andTrue Beauty Hair Salon.

Speaking Engagement | 2023

Guest Speaker, American Advertising Federation (AAF Buffalo)

• · Participated as one of three panelists at the AAF Portfolio Seminar at Daemen College.
• 
  
• · Shared insights from personal career experience and provided guidance on crafting an impactful portfolio.