About

A good design comes from great problem solving, a clear vision, and an eye for detail. A great design has something intangible that connects us to the heart of it’s message…some may even say it glows.

My passion is design and I love expressing my creativity through compelling visual narratives.

I’m always ready for a creative challenge.

Professional

Experience

Fisher-Price, East Aurora, NY | Art Director | 2019 – 2024

Designed and art directed packaging and e-commerce layouts for Fisher-Price brands. Directed Little People brands including: Classic, Disney Princess and Frozen, and Little People Collector. 

• · Led direction of Little People packaging redesign, refreshing brand to meet consumer and industry trends.
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• · Created packaging and e-commerce layouts for driver and new-to-market products, ensuring all creative meets requests in creative brief.
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• · Managed custom product packaging and multi-language packaging, working with 5 team members in Asia; directed layouts and approved mechanical files.
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• · Directed photo shoots for packaging and e-commerce needs, creating studio prepros, approving room set and wardrobe, and attending photoshoots to ensure all needs are met.
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• · Led packaging art direction from concept to completion, guiding artists to intended vision. 
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• · Participated in cross-functional team meetings, leading conversations for packaging best practices and recommendations for brand standards and consumer perception.
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• · Presented packaging mockups to company leadership at key product milestones to align on direction.
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• · Trained designers on Little People brand standards and company processes, aiding in internal training programs.
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• · Utilized multi-taking and organization skills, completing diverse tasks across multiple categories on-time.

Luminus Agency, Buffalo NY | Graphic Designer & Photographer | 2016 – 2019

Collaborated with cross-functional teams to deliver comprehensive branding, advertising campaigns, publication designs, and print collateral. Served as lead photographer, specializing in product photography.

• · Participated in working team meetings, providing creative problem solving and unique perspectives to challenges.
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· Presented project updates to clients at key milestones.

Freelance | 2015 – Present

Create comprehensive branding, advertising campaigns, photography, and illustration.

Clients include: FourthIdea Advertising & Design Agency, Yoga Lab Bufalo, Perry Group Realtor, and True Beauty Hair Salon.

Speaking Engagement | 2023

Guest speaker, American Advertising Federation (AAF Buffalo)

• · Participated as 1 of 3 panelists at AAF Portfolio Seminar at Daemen College.
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• · Shared insights from personal career journey and offered inspiration on crafting an impactful portfolio.

Education

Bachelor of Fine Arts (BFA) | Graphic Design | Daemen College

• · Minored in Business and Entrepreneurship
• · Graduated with a 3.8 GPA
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Student Liaison | American Advertising Federation (AAF Buffalo)

· Designed print and digital collateral for AAF events

· Attended board meetings and provided a student perspective