10+ Years

Professional

Experience

The Martin Group Agency | Buffalo, NY | Art Director | 2024 – 2026

Designed large-format signage and environmental graphics for Wegmans Food Markets, strengthening visual consistency and enhancing wayfinding and the in-store customer experience across locations.

• · Ensured all designs met brand standards, technical requirements, and production feasibility.
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• · Drafted conceptual renderings for proposed graphics systems.
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• · Developed promotional and supporting advertising materials across multiple channels.
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• · Delivered high-volume design work in a fast-paced agency environment, consistently meeting brand standards, vendor print specifications, and tight production deadlines.
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• · Created production-ready files and coordinated with vendors to ensure quality and accuracy in final deliverables.
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Fisher-Price/Mattel | East Aurora, NY | Art Director | 2019 – 2024

Specialized in packaging, e-commerce, and retail-facing visual systems for Fisher-Price brands. Drove creative for brand refreshes, new product lines, licensed products, and brand collaborations. Experienced in translating product features and brand narratives across environments from retail shelves to large-scale showroom and Toy Fair presentations.

• · Art directed packaging and e-commerce for Fisher-Price brands, including Little People, Infant, and Baby Gear; including licensed product lines.
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• · Led the brand refresh of Little People packaging and e-commerce, creating a cohesive system and enhancing the brand to align with consumer and industry trends.
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• · Led brand collaborations with the Little People Collector line. Partnering with brands and licensors to develop an authentic visual system for partner products.
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• · Directed photo shoots including pre-production planning, interior room set and wardrobe direction, and on-set art direction.
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• · Created conceptual renderings and mockups for milestone meetings.
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• · Collaborated closely with marketing teams and cross-functional partners to develop and deliver creative solutions that support business objectives, sales enablement, and multi-channel campaigns aimed at brand awareness and new business engagement.
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• · Advised internal partners, including senior leadership, on visual communication strategies.
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• · Developed mechanical files and reviewed press runs to ensure accuracy, material integrity, and print quality standards.
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• · Managed custom product packaging and multi-language packaging, working with five team members in Asia; directed layouts and approved mechanical files.
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• · Introduced innovative print finishes and techniques that enhanced brand shelf presence.

Luminus Agency | Buffalo, NY | Graphic Designer & Photographer | 2016 – 2019

Supported business-to-business (B2B) clients through strategic visual communication across print, digital, and experiential channels. Served as lead photographer, specializing in product photography and creating high-quality visual assets for multi-channel use.

• · Designed print literature, publications, digital assets, tradeshow graphics, and web visuals to support integrated marketing initiatives.
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• · Managed multiple concurrent projects, collaborated cross-functionally, and worked within a variety of established visual systems.
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• · Photo composition, selections, and retouching.
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Freelance | 2015 – Present

Work spanning experiential pop-up campaigns, traditional advertising campaigns, digital/print marketing collateral, brand identity development, publication design, illustration, photo retouching, and mechanical production.

Speaking Engagement | 2023

Guest Speaker, American Advertising Federation (AAF Buffalo)