graphic design | art direction

Fisher-Price has reimagined classic items in an eco-friendly way. I was asked to develop a new look for this packaging line, while working with structure engineer, Michelle Conwell, to reduce packaging materials.

The messaging focuses on being a plant-based toy. Fisher-Price already uses recyclable packaging and soy-based inks, so I was tasked with ensuring these packages looked different and carried the eco-friendly message stronger. To do this we switched to brown kraft material, utilized green in the color palette, developed a leaf icon, and leveraged the FSC certification.