art direction | graphic design

I was tasked to create a cross-sell booklet that showcases both the diverse range of products and the imaginative system of play backed by Fisher-Price’s play-lab and smart stages technology.

I led the direction of the photography to create an extended image that portrays a group of children playing together with figures and pieces mixed between playsets and vehicles.

The catalog side incorporates product and photography in a way that is playful and informational.