art direction | graphic design

This summer Halo Top Ice Cream is hitting the road with the Golden Like This Moment Tour, a pop-up campaign delivering free ice cream samples to communities across NYC and NJ.

Tasked with bringing the campaign to life, I developed the creative direction for the tour in partnership with JetFuel Studio.

Using the brand guidelines as a creative foundation, I explored ways to push the visual language of the campaign while maintaining consistency with Halo Top’s recognizable identity.

The resulting design system unified key campaign deliverables, including the exterior and interior truck wrap, event signage, and promotional materials.