Chelsea Turton

Día de

Muertos


Little People Collector Packaging Design

art direction | graphic design

Little People Collector celebrates Día de Muertos! Packaging is embellished with symbolism that honors this special day.


The color palette and foil lamination sets the scene for a moonlit night filled with a warm celebration. I was able to extend the storytelling onto the back panel where the skeleton figure appears as a liminal family member being cherished.


I directed the artwork for this packaging; working with artist, Mona Daly. This package received a Graphic Design USA Packaging Award.


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Visit Mattel Creations to check out additional collector packaging I've worked on: Nightmare Before Christmas, The Golden Girls, Run DMC, RuPaul, Elvis, The Notebook, Schitt's Creek, Elton John, Teenage Mutant Ninja Turtles